How To Choose An Internet Marketing Niche And Quickly Dominate It
By: Rick Miller
In a recent interview with Tellman Knudson for the List Crusade program, Shawn Casey revealed how to choose an Internet Marketing niche and crush your competition.
(Note: To access Shawn Casey's complete audio interview for free, see end of article)
Shawn's background as an attorney, author, publisher, company owner, corporate executive, public speaker, and teacher makes him uniquely qualified to show you how to be a success in Internet Marketing. Shawn is recognized one of the leading financial experts in the world. He is credited with making and saving thousands of people millions of dollars because of the valuable information he provides.
Listen closely to what Shawn has to say:
"Let's say you know something about rose gardening. You love rose gardening. You're probably an expert at it, even though you don't realize it, because this is your passion.
Your marketplace would be other people that are interested in rose gardening. You can create a report, audio, video... something that is valuable information about rose gardening... maybe how to prune them...how to do something. I don't know much about rose gardening, so I don't specifically know what that would be.
Then you go find the people who have traffic with people coming in looking to buy roses, information about how to care for their roses, what roses to plant, where to plant them, how to trim them, how to cut them, and all that cool stuff that people do.
You then go to those people who are driving in traffic and acquiring subscribers. You say to them, 'Listen, I've got this information that is of value to your visitors. So when you offer it to them, Mr. Rose Grower, you're going to be a good guy. You're giving them free information that they'd otherwise have to go down to the garden store or Home Depot and give money for. You're giving it away free. That's going to help you out and help your creditability, make your customers like you better, make you seem like a nice guy, and help you build your list.'
In turn, you get a little good will, good karma, some subscribers, and potentially customers. Obviously, you don't need to tell them this. This is just something for them to figure out. They're distributing your product that leads them back to your website so that they might buy from you. This doesn't hurt them at all because you're not competing with them directly.
Using this method, we piggyback on that related market because we provide the information, while they provide the product."
In the List Crusade interview, Shawn also revealed:
- How to ethically cheat building your list fast and cheap by leveraging your resources
- Two steps to quickly become the acknowledged expert in any niche
- Is banner advertising dead?
- Get paid to build your list for free
What is the one secret way to test your website for less than $30? As you read Shawn's secrets of how to quickly achieve success in any niche, you begin to realize the tremendous potential and knowledge you already possess. So the only question is, will you take the next step and take action today?
Showing posts with label tele radio. Show all posts
Showing posts with label tele radio. Show all posts
Thursday, July 2, 2009
Internet Gaming Tips for Newbies
Internet Gaming Tips for Newbies
By: Paul Wilson
Internet games use the cyber world technology for playing. Games are extremely popular and constantly evolving. There are:
- Games played using e-mail.
- Games played on a browser window by using a web address.
- Games played using Internet Relay Chat, Telenet, MUD client, or a Web based forum.
- Games that are graphic need stand-alone software that permits players to play with or against one another using an Internet connection.
The first game, MUD, was developed in 1978, and the market has burgeoned since then.To play, one needs:
A reliable Internet connection.
A personal computer or game console.
Selected software required by specific games.
One can play simple board games like scrabble, or bingo, or games like poker, mahjong, and pool. Another popular category is simulation games-these imitate real-life situations and cover aspects like combat, city planning, strategies, as well as flight simulation. For serious gaming the computer performance must be optimized. This can be done by:
Running the disk defragmenter and organizing the computer files. This should ideally be done once a month at least.
Correct folder and file errors by using scandisk---use once a week and the computer will give trouble free performance.
Clean your hard drives-get rid of Internet files, temporary files, as well as files in the trash/recycle bin. Clear the cache and uninstall programs that are not in everyday use.
Update the operating system software. Download any new security patches. Keep video drivers updated.
Clear space on the hard drive---store files on a back up system.
Clear any spyware you have inherited from websites.
Minimize number of programs running-when playing a graphic intensive game if there are too many programs running simultaneously the graphics will become choppy and game will be slow.
Delete add on game files-wall papers and other paraphernalia will just clutter the computer.
Run an anti-virus program regularly but disable it when you are loading/playing games. Antivirus programs slow down games.
Always shut down the computer properly.
The Internet allows gamers to compete with people across oceans, on the other side of the world and anywhere in the universe. Some use PCs while others use consoles. What you use is a personal choice and depends on issues like costs and so on.Before you buy a game you must:
Consider "system requirements" - some games can run on systems that are not exact others need specific hardware.
Find out if the game is single player or multi-player. Many games need the Internet-and, the broadband connection is more efficient than the dial-up connection. Many like Xbox Live only work on a broadband connection.
Find out if the game can be played using a mouse/keyboard or whether it will need a full-featured joy stick.
Be wise and try a demo before making an actual purchase. Playing a demo benefits the player as well as game developer. Many online games offer free trial periods - beta testing is a great opportunity to find out if the game suits your taste as well as pockets.Do your research thoroughly-usually there are several games competing for players within a genre. Read game reviews before taking the final step.
Need more information at www.articlegeek.com
By: Paul Wilson
Internet games use the cyber world technology for playing. Games are extremely popular and constantly evolving. There are:
- Games played using e-mail.
- Games played on a browser window by using a web address.
- Games played using Internet Relay Chat, Telenet, MUD client, or a Web based forum.
- Games that are graphic need stand-alone software that permits players to play with or against one another using an Internet connection.
The first game, MUD, was developed in 1978, and the market has burgeoned since then.To play, one needs:
A reliable Internet connection.
A personal computer or game console.
Selected software required by specific games.
One can play simple board games like scrabble, or bingo, or games like poker, mahjong, and pool. Another popular category is simulation games-these imitate real-life situations and cover aspects like combat, city planning, strategies, as well as flight simulation. For serious gaming the computer performance must be optimized. This can be done by:
Running the disk defragmenter and organizing the computer files. This should ideally be done once a month at least.
Correct folder and file errors by using scandisk---use once a week and the computer will give trouble free performance.
Clean your hard drives-get rid of Internet files, temporary files, as well as files in the trash/recycle bin. Clear the cache and uninstall programs that are not in everyday use.
Update the operating system software. Download any new security patches. Keep video drivers updated.
Clear space on the hard drive---store files on a back up system.
Clear any spyware you have inherited from websites.
Minimize number of programs running-when playing a graphic intensive game if there are too many programs running simultaneously the graphics will become choppy and game will be slow.
Delete add on game files-wall papers and other paraphernalia will just clutter the computer.
Run an anti-virus program regularly but disable it when you are loading/playing games. Antivirus programs slow down games.
Always shut down the computer properly.
The Internet allows gamers to compete with people across oceans, on the other side of the world and anywhere in the universe. Some use PCs while others use consoles. What you use is a personal choice and depends on issues like costs and so on.Before you buy a game you must:
Consider "system requirements" - some games can run on systems that are not exact others need specific hardware.
Find out if the game is single player or multi-player. Many games need the Internet-and, the broadband connection is more efficient than the dial-up connection. Many like Xbox Live only work on a broadband connection.
Find out if the game can be played using a mouse/keyboard or whether it will need a full-featured joy stick.
Be wise and try a demo before making an actual purchase. Playing a demo benefits the player as well as game developer. Many online games offer free trial periods - beta testing is a great opportunity to find out if the game suits your taste as well as pockets.Do your research thoroughly-usually there are several games competing for players within a genre. Read game reviews before taking the final step.
Need more information at www.articlegeek.com
Broadband Bullfight Heats Up
Broadband Bullfight Heats Up
By: Bronwen Roberts
Competition is (slowly) bringing down bandwidth costs in South AfricaRecently South African cyberspace was given an area code (O87), the country's first report on wireless broadband offerings was released and the cheapest asymmetric digital subscriber line (ADSL) connection was announced.
The suffix 087 was allocated for Voice over Internet Protocol (VoIP) numbers by the Independent Communications Authority of South Africa (Icasa), effectively allowing calls routed through the Internet to connect with the traditional tele-coms infrastructure. It would allow users to dial a 087 number much like a cellphone number and connect to someone who also uses a VoIP system instead of Telkom or a cellular network. The call would be routed through a data system, but be answered using a normal telephone or computer, depending on how it is set up by the service provider. However, like most other telecoms issues, it is already contentious, with one service provider, Storm, saying Telkom believes it is illegal for Storm to provide voice services and to interconnect with it. Telkom spokesperson Lulu Let-lape explains, "According to Section 14 of the Telecommunications Act, value-added network services (Vans) providers are not permitted to carry voice until the communications minister gazettes a change. According to Telkom, that hasn't changed, that Act still stands". Ironically, the 087 number range was used for the notorious value-added lines 11 years ago which featured mostly sex chatlines. It is common knowledge that Telkom suffered huge losses when subscribers refused to pay or operators defrauded them by skipping payment. "Telkom lost a lot of money in the past; could lose a lot of money in the future," says Storm's business development director David Gale. He went on to say that Internet service providers (ISP) and other telecoms providers could form their own interconnect arrangement, and added that the upcoming Convergence Bill would make a challenge to Telkom unnecessary.
There is an effort to lessen the cost of bringing bandwidth into the country even as more complaints emerge about the price of telecoms in South Africa. Globally, the much-publicised purchase of Internet calling service Skype by eBay for about $4-billion was concluded; while BSkyB, the United Kingdom's largest pay-television group was revealed to be interested in entering the broadband market by acquiring ISP Easynet and offering so-called triple-play services, combining voice calls, broadband Internet access and paid-for television.
Meanwhile, M-Web, which is the largest consumer ISP, announced the lowest monthly ADSL package, but one has to use Telkom's entry level 192kps connection and M-Web's monthly fee, which is the same cost as a normal dial-up.
Broadband access and cost has grown into arguably the most contentious issue after Telkom's call prices and the need to allow access to the "local loop". This is the so-called 'last mile" that connects subscribers to the exchange. The largest portion of the monthly cost is a second rental fee Telkom charges for the ADSL line. Icasa slammed these fees as "exorbitant" after hearings earlier this year into the cost of Telkom's broadband access; following a complaint by the MyADSL.co.za website. The website has emerged as one of Telkom's greatest critics as it is a forum for broadband users, many of whom are disgruntled about the service that Telkom is offering.
While most criticism has been about the cost of doing business and how it retards the country's economic growth the NGO, Sangonet pointed out that it hindered development goals too. "The high cost of access limits the use of the Internet as a civil society tool and stunts the growth of a culture to use technology as an information tool," Sangonet deputy director Fazila Farouk told ITWeb. She told the information technology website that the 'about' 100 000 civil-society organisations in South Africa - most of which are community based - could use the Internet as a tool for fund-raising, advocacy and working with other constituencies to share information and coordinate development priorities, but cannot do so effectively on dial-up.
Meanwhile, the first wireless broadband report, released by Johannesburg University's department of business information technology and the MyADSL website, found that Sentech's MyWireless was the best on offer. Comparing price, speed, reliability, and support through lab and user testing, the report was a comparative analysis of the wireless alternatives to Telkom's ADSL. MyWireless scored 87%; Vodacom's 3G came second with 81%; WBS's iBurst third with 80%; and MTN's 3G was last with 78%. Ironically, MyWireless has received the worst publicity and there have been complaints of bad service and poor speeds.
Need more information at www.articlegeek.com
By: Bronwen Roberts
Competition is (slowly) bringing down bandwidth costs in South AfricaRecently South African cyberspace was given an area code (O87), the country's first report on wireless broadband offerings was released and the cheapest asymmetric digital subscriber line (ADSL) connection was announced.
The suffix 087 was allocated for Voice over Internet Protocol (VoIP) numbers by the Independent Communications Authority of South Africa (Icasa), effectively allowing calls routed through the Internet to connect with the traditional tele-coms infrastructure. It would allow users to dial a 087 number much like a cellphone number and connect to someone who also uses a VoIP system instead of Telkom or a cellular network. The call would be routed through a data system, but be answered using a normal telephone or computer, depending on how it is set up by the service provider. However, like most other telecoms issues, it is already contentious, with one service provider, Storm, saying Telkom believes it is illegal for Storm to provide voice services and to interconnect with it. Telkom spokesperson Lulu Let-lape explains, "According to Section 14 of the Telecommunications Act, value-added network services (Vans) providers are not permitted to carry voice until the communications minister gazettes a change. According to Telkom, that hasn't changed, that Act still stands". Ironically, the 087 number range was used for the notorious value-added lines 11 years ago which featured mostly sex chatlines. It is common knowledge that Telkom suffered huge losses when subscribers refused to pay or operators defrauded them by skipping payment. "Telkom lost a lot of money in the past; could lose a lot of money in the future," says Storm's business development director David Gale. He went on to say that Internet service providers (ISP) and other telecoms providers could form their own interconnect arrangement, and added that the upcoming Convergence Bill would make a challenge to Telkom unnecessary.
There is an effort to lessen the cost of bringing bandwidth into the country even as more complaints emerge about the price of telecoms in South Africa. Globally, the much-publicised purchase of Internet calling service Skype by eBay for about $4-billion was concluded; while BSkyB, the United Kingdom's largest pay-television group was revealed to be interested in entering the broadband market by acquiring ISP Easynet and offering so-called triple-play services, combining voice calls, broadband Internet access and paid-for television.
Meanwhile, M-Web, which is the largest consumer ISP, announced the lowest monthly ADSL package, but one has to use Telkom's entry level 192kps connection and M-Web's monthly fee, which is the same cost as a normal dial-up.
Broadband access and cost has grown into arguably the most contentious issue after Telkom's call prices and the need to allow access to the "local loop". This is the so-called 'last mile" that connects subscribers to the exchange. The largest portion of the monthly cost is a second rental fee Telkom charges for the ADSL line. Icasa slammed these fees as "exorbitant" after hearings earlier this year into the cost of Telkom's broadband access; following a complaint by the MyADSL.co.za website. The website has emerged as one of Telkom's greatest critics as it is a forum for broadband users, many of whom are disgruntled about the service that Telkom is offering.
While most criticism has been about the cost of doing business and how it retards the country's economic growth the NGO, Sangonet pointed out that it hindered development goals too. "The high cost of access limits the use of the Internet as a civil society tool and stunts the growth of a culture to use technology as an information tool," Sangonet deputy director Fazila Farouk told ITWeb. She told the information technology website that the 'about' 100 000 civil-society organisations in South Africa - most of which are community based - could use the Internet as a tool for fund-raising, advocacy and working with other constituencies to share information and coordinate development priorities, but cannot do so effectively on dial-up.
Meanwhile, the first wireless broadband report, released by Johannesburg University's department of business information technology and the MyADSL website, found that Sentech's MyWireless was the best on offer. Comparing price, speed, reliability, and support through lab and user testing, the report was a comparative analysis of the wireless alternatives to Telkom's ADSL. MyWireless scored 87%; Vodacom's 3G came second with 81%; WBS's iBurst third with 80%; and MTN's 3G was last with 78%. Ironically, MyWireless has received the worst publicity and there have been complaints of bad service and poor speeds.
Need more information at www.articlegeek.com
Make A Fortune With Radio Commercials
Make A Fortune With Radio Commercials
When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.
But there is another way. Whether it can be a better way for you will depend on what you are selling and who your prospective customers are. The alternative advertising medium is RADIO. Think about this for a moment. When you run your ad in a magazine, chances are it is somewhat specialized and read by only certain types of people. Even if a particular magazine boasts a circulation of a million readers, only a very small percentage of them will ever see your ad (unless it is a very large or full page) and even fewer people will respond to it.
Magazine advertising is a consumer-active medium which means that readers are forced to use their time and energy to read your ad in an effort to find out what you have to offer. Radio, on the other hand, is a PASSIVE medium. Listeners are not required to do anything. They are already listening to their favorite music, news or talk show, and they do not have to exert any effort to receive your message.
Need more information at contentmart.com
When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.
But there is another way. Whether it can be a better way for you will depend on what you are selling and who your prospective customers are. The alternative advertising medium is RADIO. Think about this for a moment. When you run your ad in a magazine, chances are it is somewhat specialized and read by only certain types of people. Even if a particular magazine boasts a circulation of a million readers, only a very small percentage of them will ever see your ad (unless it is a very large or full page) and even fewer people will respond to it.
Magazine advertising is a consumer-active medium which means that readers are forced to use their time and energy to read your ad in an effort to find out what you have to offer. Radio, on the other hand, is a PASSIVE medium. Listeners are not required to do anything. They are already listening to their favorite music, news or talk show, and they do not have to exert any effort to receive your message.
Need more information at contentmart.com
Wednesday, July 1, 2009
HOW TO MAKE MONEY PRODUCING CABLE TV SPOTS
HOW TO MAKE MONEY PRODUCING CABLE TV SPOTS
If you have cable, you’ve no doubt seen local advertising on most of the channels. There are three ways a local business could produce a commercial. One, they could do it themselves (and we all know what that looks like); two, they could have the local cable business do it for them (which can also look quite amateurish); or they can have an outside individual do the production. This is where you come in.
If your video skills are top-notch, you can produce excellent commercials for local businesses at agreeable prices. If you have marketing skills, so much the better, but it’s not an absolute requirement. As long as you can clearly answer the '4 W' questions (who, what, where and why), your commercial will be good.
The only drawback to this business is that you should use 3/4 inch broadcast format video, which is incompatible with a home videocamera. A camera for this type of videotape usually costs around $3000, less if it’s used. There is a way around this expense, though.
Most cable stations have what is called a 'public access' channel. This channel is designed so that individuals and groups from the community can produce their own shows, to be aired on the channel. Contact your local cable company and find out if they have such a channel.
You should be able to rent time on their equipment. This is a real boon when it comes to editing a tape, as they will have the equipment necessary to make your tape look professional. They usually offer short courses on using the equipment, too.
Market your services directly to the small businesses in your area. Good prospects are auto dealerships, restaurants, retailers such as video, book, and computer dealers, and, in election years, local political candidates (hope they get elected - you can expect a return customer!). Your quality production, coupled with a reasonable price, should entice prospects to become customers.
Most commercials will be either thirty-seconds or one minute, and will be shot on location at the customer’s facilities. If they provide the copy for the commercial, you only have to direct the commercial. Run through the script with whomever will be reading it, to make sure that it will fit the time without sounding rushed.
You want to aim for a relaxed, natural sound (unless, of course, you’re working with your local crazy car dealer, in which case they may want an auctioneer sound!). Above all, make sure the script tells who the advertiser is, what they do, where they are, and why people should give them their business. This is what the customer needs to hear.
Likewise, make sure your customer is happy with the result. After shooting the video, edit it (you should be able to ask someone at the cable company to help you), then review it with your customer. As long as you’ve presented the advertiser in a good light, you’ll be in good shape.
The first few times you produce a commercial, you may feel like you’re flying by the seat of your pants. Just relax, use good common sense, and always remember that the job of the commercial is to convince the skeptical customer to spend his or her hard earned money with your client.
You should expect to spend a few hours during the shoot, to get enough takes for editing. Get four or five good takes. That way, any bad parts that you find when reviewing your taping can be replaced with a good take.
A 30-second or 1-minute spot can be shot and edited in one day. The first one or two may take a bit longer, but that’s okay. It’s better to take your time when learning the ropes, rather than rush through and end up with substandard results.
Because your overhead will be low (if renting equipment, instead of purchasing), you should be able to undercut your competition. In a decent size city, you can expect to charge between $500 and $1,000. Longer commercials are more negotiable, depending upon whether or not you will be asked to write the script. The half-hour long 'infomercials' have become a bonanza for many advertisers, and they are a goal you can work up to, as your skills grow.
Watch commercials and listen to them. Keep mental notes about how the advertiser is presented, what message the commercial gives, and if you feel the commercial is successful. Incorporate the best elements of the commercials you see into your own shoots!
If you have cable, you’ve no doubt seen local advertising on most of the channels. There are three ways a local business could produce a commercial. One, they could do it themselves (and we all know what that looks like); two, they could have the local cable business do it for them (which can also look quite amateurish); or they can have an outside individual do the production. This is where you come in.
If your video skills are top-notch, you can produce excellent commercials for local businesses at agreeable prices. If you have marketing skills, so much the better, but it’s not an absolute requirement. As long as you can clearly answer the '4 W' questions (who, what, where and why), your commercial will be good.
The only drawback to this business is that you should use 3/4 inch broadcast format video, which is incompatible with a home videocamera. A camera for this type of videotape usually costs around $3000, less if it’s used. There is a way around this expense, though.
Most cable stations have what is called a 'public access' channel. This channel is designed so that individuals and groups from the community can produce their own shows, to be aired on the channel. Contact your local cable company and find out if they have such a channel.
You should be able to rent time on their equipment. This is a real boon when it comes to editing a tape, as they will have the equipment necessary to make your tape look professional. They usually offer short courses on using the equipment, too.
Market your services directly to the small businesses in your area. Good prospects are auto dealerships, restaurants, retailers such as video, book, and computer dealers, and, in election years, local political candidates (hope they get elected - you can expect a return customer!). Your quality production, coupled with a reasonable price, should entice prospects to become customers.
Most commercials will be either thirty-seconds or one minute, and will be shot on location at the customer’s facilities. If they provide the copy for the commercial, you only have to direct the commercial. Run through the script with whomever will be reading it, to make sure that it will fit the time without sounding rushed.
You want to aim for a relaxed, natural sound (unless, of course, you’re working with your local crazy car dealer, in which case they may want an auctioneer sound!). Above all, make sure the script tells who the advertiser is, what they do, where they are, and why people should give them their business. This is what the customer needs to hear.
Likewise, make sure your customer is happy with the result. After shooting the video, edit it (you should be able to ask someone at the cable company to help you), then review it with your customer. As long as you’ve presented the advertiser in a good light, you’ll be in good shape.
The first few times you produce a commercial, you may feel like you’re flying by the seat of your pants. Just relax, use good common sense, and always remember that the job of the commercial is to convince the skeptical customer to spend his or her hard earned money with your client.
You should expect to spend a few hours during the shoot, to get enough takes for editing. Get four or five good takes. That way, any bad parts that you find when reviewing your taping can be replaced with a good take.
A 30-second or 1-minute spot can be shot and edited in one day. The first one or two may take a bit longer, but that’s okay. It’s better to take your time when learning the ropes, rather than rush through and end up with substandard results.
Because your overhead will be low (if renting equipment, instead of purchasing), you should be able to undercut your competition. In a decent size city, you can expect to charge between $500 and $1,000. Longer commercials are more negotiable, depending upon whether or not you will be asked to write the script. The half-hour long 'infomercials' have become a bonanza for many advertisers, and they are a goal you can work up to, as your skills grow.
Watch commercials and listen to them. Keep mental notes about how the advertiser is presented, what message the commercial gives, and if you feel the commercial is successful. Incorporate the best elements of the commercials you see into your own shoots!
A NEW MARKETING DIRECTION
A NEW MARKETING DIRECTION
Like the picture filled catalogues that first invaded our homes during the early days of mail order, infomercials now serve as standard fare on our televiewing menus.
In fact, references to 'those latenight things on TV' are no longer accurate, because infomercials now air and make money during daytime and mid-day hours as well as latenight, selling every conceivable product, from Ginsu knives to Body by Jake.
Direct response television is faster and more effective than conventional mail order in marketing products direct to the end users for several reasons:
1. It’s audio visual. Direct response television presents your sales message with both sound and pictures.
2. It’s instantaneous. You can monitor your sales results seconds after your message is delivered.
3. It’s cost-effective. Airing you infomercial may cost less than a conventional mail order campaign. Example: You can buy a half hour of airtime at WNEU and reach over 200,000 homes in Pittsburgh for around $200. With conventional mail order marketing, $200 will only buy 689 first class stamps. Add to that the cost of mailing lists, production, and printing of your mailing piece.
The future of marketing isin the consumer’s own living room, in the TV set, where a new, more convenient way of shopping is taking shape.
For the advertiser, the reasons for using infomercials and DRTV are obvious. Producing a half-hour infomercial is a lot cheaper than opening a new store in the mall. And for a month’s rent, an infomercial can be aired on cable stations that reach 60 million homes nationwide.
it is inexcusable for an entrepreneur to ignore infomercials and DRTV spots as integral parts of his marketing mix. At the same time, if you’re looking for a new frontier with exceptional growth potential, DRTV is an exciting new territory with no boundaries - a territory that has all the ingredients for success you’ll ever need.
Like the picture filled catalogues that first invaded our homes during the early days of mail order, infomercials now serve as standard fare on our televiewing menus.
In fact, references to 'those latenight things on TV' are no longer accurate, because infomercials now air and make money during daytime and mid-day hours as well as latenight, selling every conceivable product, from Ginsu knives to Body by Jake.
Direct response television is faster and more effective than conventional mail order in marketing products direct to the end users for several reasons:
1. It’s audio visual. Direct response television presents your sales message with both sound and pictures.
2. It’s instantaneous. You can monitor your sales results seconds after your message is delivered.
3. It’s cost-effective. Airing you infomercial may cost less than a conventional mail order campaign. Example: You can buy a half hour of airtime at WNEU and reach over 200,000 homes in Pittsburgh for around $200. With conventional mail order marketing, $200 will only buy 689 first class stamps. Add to that the cost of mailing lists, production, and printing of your mailing piece.
The future of marketing isin the consumer’s own living room, in the TV set, where a new, more convenient way of shopping is taking shape.
For the advertiser, the reasons for using infomercials and DRTV are obvious. Producing a half-hour infomercial is a lot cheaper than opening a new store in the mall. And for a month’s rent, an infomercial can be aired on cable stations that reach 60 million homes nationwide.
it is inexcusable for an entrepreneur to ignore infomercials and DRTV spots as integral parts of his marketing mix. At the same time, if you’re looking for a new frontier with exceptional growth potential, DRTV is an exciting new territory with no boundaries - a territory that has all the ingredients for success you’ll ever need.
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